About
Elizabeth Shannon, originally from a sheep grazing property in country New South Wales (Australia), is an economics graduate from Sydney University.
Her post graduate work involved accounting and business consulting (KPMG, Kelloggs, Digital Equipment Corporation, the NAB etc). Another country stage before her return to Sydney makes her a little bit country and a little bit metro.
Constant throughout is her 30-year-interest in personal development and alternative health modalities, including working in those industries and alongside leaders in these fields. She is not medically trained.
In the 1990’s, Shannon invented the Compatibility Blanket®, a dual-temperature blanket for hot and cold bed partners. In the process of marketing this unique blanket to individuals and hotels, Shannon realized how little people know about sleep and natural solutions for insomnia.
Knowing that insomniacs were looking for quality information and products, without the medical jargon or marketing slant from the drug companies, she took up the challenge to communicate that message.
Insomnia is always a symptom of something else. Educated professionals and individuals know that sleeping pills don’t cure the underlying problems around insomnia, they are addictive, and their use is controversial.
But it was a surprise, even to her, when the mail order catalog she published in 2004 found itself in doctors’ waiting rooms, physiotherapists, remedial massage centers, naturopathic centers, etc.
Elizabeth Shannon
In her role now as a sleep reporter, Elizabeth interviews experts on different sleep disorders and solutions. She is compiling a series of success case studies chronicling individual journeys through insomnia, depression, anxiety and other related challenges.
For 9 consecutive Wednesday nights in winter 2009 Elizabeth presented Sleep With The Experts, a webinar series, attended by insomniacs and health care professionals from the US, UK, Japan, South Africa, New Zealand, India, Europe, Canada and all around Australia.
It featured experts Sue Dengate, Nic Lucas, Domenica Papalia, Geraldine Gallagher, Andrew Verity, Angela Sciberras and Rod Sherwin.
Sleep With The Experts covered topics as diverse as the 50 + food additives and colorings that effect sleep, Cognitive Behavior Therapy, anxiety, emotions that keep you awake, the two nervous systems, melatonin and serotonin, neuroscience and Neuro-Training, detailed research on sleeping pills and anxiety medications, Bach-Flower-style remedies, Sensitive Reaction Syndrome, micro-movements, Emotional Freedom Technique, and advanced music strategies.
Sleep With The Experts attracted national media attention when it featured on Network 10’s 9am with David and Kim in August 2009. The Sleep With The Experts Training Program is available online through http://www.SleepWithTheExperts.com, or if you prefer, a 6 monthly membership program at http://www.SleepTreasury.com
Shannon’s book What’s Your Insomnia Type is due for release in 2011.
Elizabeth is part of a growing group of professionals who are leveraging their knowledge and expertise online using ethical Web 2.0 marketing strategies. Sometimes she feels more like a nerd than a reporter, but she’s determined to deliver expert information to insomniacs in their own homes and offices, even at 3 am in the morning when they really need it.
Print Media
Elizabeth Shannon and her inventive sleep solutions have also been featured on 9am with David and Kim, the ABC New Inventors TV program, Mornings with Kerri-Anne, Radio 2UE & 3AW, the Age, The Good Weekend Magazine, The Financial Review Magazine and numerous other publications.
Elizabeth lives in Sydney and combines her on-line expansion and product development with her speaking engagements. To book Elizabeth to speak, email her at elizabeth@elizabethshannon.com
One day she’s hoping to squeeze some art back into her life. And camping under the Southern Cross with a cracker fire hasn’t happened lately either.
Funny, irreverent, pragmatic, sometimes caustic, she’s guaranteed to wake you up about sleep.
